Ad Nauseum

Another in the line of commercials that just make you shake your head...

This one has been around for a while. The ad is for the seemingly altruistic Scooter Store, supplier of motorized chairs and scooters for those with limited mobility. The store promises to work with the customer's insurance company or Medicare and guarantees that the pre-qualified customer will keep the product at no cost if Medicare denies his claim. All well and good. But to prove the point that no other company will work harder or do more for its customers, the ad shows a personable employee teaching an able-minded older woman how to operate the chair he's just delivered. It's a nice touch... until the woman's TV daughter narrates: "When they delivered Mom's power chair, I expected they'd show her how to use it once or twice. That man stayed for hours!" It's meant to bolster the "whatever it takes, as long as it takes" attitude of the company, but... well... have you looked at the chair? Managing the controls on that thing isn't exactly rocket science. It's a friggin' JOYSTICK! Forward, left, right, back. Ooh... difficult! Predating World War I, it's a concept that's older than the woman in the chair.

Now, I don't know about you, but if my mother needed HOURS of help figuring out that little bit of technology, I probably wouldn't be too eager to greatly improve her mobility. There's just no telling what trouble she'd get into once she figured out door knobs.

I'm just sayin'....